March 11, 2011. Northeastern Japan is rocked by a massive earthquake and tsunami. 20,000 people are reported dead or missing. Many roads are cut off. Traffic in and out of the region grinds to a complete halt.
During this unprecedented disaster, how to deliver rescue workers, heavy equipment, and desperately needed supplies such as water, food, clothing, and blankets?
March 12, 10:30 am. Honda's Internavi navigation system identifies the roads that remained intact based on 3G network traffic analysis -- the first to do so, and only 20 hours after the disaster.
Internavi closely tracked traffic conditions, and the following information was publicized in the form of an easy to understand visual map:
- Roads that had been used since the disaster
- Roads that had not been used in the last 24 hours
- Roads that had remained open continuously
The information was distributed via the internet and through Google Maps.
Internavi continuously tracked both the ever-changing road conditions throughout Japan and the state of recovery work following the disaster. Internavi contributed to rebuilding efforts by literally showing the road to recovery.
Honda Internavi is the world's first navigation system that recommends routes based on real-time traffic data collected via the 3G network from other Internavi-equipped Honda vehicles. By color-coding roads based on accessibility, Honda converted a complex set of data into an easy to read real-time map.
Internavi data proved so useful that it quickly spread organically via a variety of social networking services.
Furthermore, in one year, membership increased 120%, and usage jumped 200％.
Honda's speedy response gave the public rapid, efficient, and effective access to the Internavi data, greatly assisting deliveries to affected areas.